Read Articles:


 There’s More to Marketing ROI (return on investment) than...

  Deciphering Marketing Lingo for Small Business Owners

 Mobile Marketing: Why It Works

 How To Get Others to Market Your Product or Service for You

 5 Steps to Massive Profits - A Business Marketing Tip

 5 Ways to Market Your Business for Free - Part III - The ...

 Dramatically Improve Your Marketing Results With These 6 ...

 Stop and Go Marketing

 Direct Mail Marketing Done Correctly, Cannot Fail

 Effective Internet Marketing Tools that Work

 What Marketing Can Do For You

 Direct Marketing: Overlooked, Underappreciated and Unstop...

 How to Use the 3 Most Common Direct Marketing Measurement...

 The Voice of Viral Marketing

 Marketing your Business for Success

 Having an Opt In List As an Affiliate Marketer Is Crucial

 The E-marketing Plan - Brief Overview And Working Scheme

 Help! I Don't Know What to Name My Business

 Put Your Marketing To The "So What?" Test

 What every unsuccesful marketer do wrong!

 Viral Marketing Methods and Applications

 The Power of Marketing Podcasts

 What Can Add Zing to my Marketing?

 Successful Marketing for Introverts

 Affiliate marketing secrets that you can use

 Internet Marketing Idea: Use Internet Marketing to Sell N...

 Marketing Effectively to More Than One Audience

 Eleven Ideas to Generate More Direct Mail Responses

 Marry Your Marketing Plan

 Does Your Marketing Pass This 10-Point Test?

 Internet Marketing Idea: Use Internet Marketing to Sell N...

 Identify The Ideal Target Audience With These 5 Tips

 How to market your Home Business

 5 Ways to Market Your Business For Free - Part I

 Techno Marketing

 How Well Do You Know Your Prospects? Take this 10-Point Q...

 Captive Marketing

 Affiliate Marketing With Google Adwords

 Is Database Marketing A Good Thing?

 A Marketing Lesson From TV's The Apprentice

More Article Pages 1 - 2 - 3 - 4

 

eMarketing Basics
 by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.



©2009 - All Rights Reserved